Turn experimentation into measurable growth through A/B testing, multivariate analysis, and disciplined interpretation of user behavior data.As a Conversion Rate Optimization Specialist, you will plan, design, and analyze tests across websites, landing pages, and user flows. The work centers on identifying improvement areas through analytics and research. You will communicate findings and strategies clearly to stakeholders.Key Responsibilities:

Design A/B and multivariate tests for digital experiencesAnalyze test outcomes and interpret performance dataMonitor conversion, bounce rate, and engagement KPIsConduct usability testing, surveys, and user researchDocument testing processes, results, and learningsRequirements:

Three years of CRO or digital marketing experienceProven experience executing and analyzing A/B testsProficiency with web analytics platforms, especially Google AnalyticsExperience using Hotjar, Crazy Egg, or similar toolsStrong analytical, problem-solving, and communication skillsUse rigorous testing methodology and behavioral insights to strengthen conversion performance, user engagement, and digital funnel effectiveness.

📌 A/B Testing Conversion Optimization Analyst (Winnipeg)
🏢 Placements24
📍 Winnipeg