Lead Canadian Tire Corporation’s CTR promotional strategy using pricing, analytics, and customer insights across a complex retail enterprise. Guide nationwide programs with disciplined governance and measurable outcomes.

The Assistant Vice President owns promotional strategy, planning, and performance for CTR. This senior leader shapes offer and price selection, promotional calendars, key events, and customer value initiatives. The mandate connects Triangle loyalty, Digital activation, True North, and financial performance while building a high-performing Promotions team.

Key Responsibilities

Translate CTR promotional strategy into annual plans and performance priorities

Lead offer, product, price, depth, frequency, and placement decisions

Manage promotional calendars across events, categories, and channels

Establish governance, dashboards, operating rhythms,



and escalation paths

Build team capability, accountability, capacity, and talent progression

Requirements

Eight to ten years of progressive leadership experience

Experience leading promotions, pricing, merchandising, or retail strategy teams

Degree in business, marketing, operations, supply chain, finance, or related discipline

Solid promotional ROI, incrementality, margin, customer, and market analysis

Experience with AI optimization, automation, governance, and senior stakeholders

Shape CTR promotions through analytical leadership, customer value, disciplined execution, and stronger decisions across Canadian Tire Corporation.

📌 Assistant Vice President Retail Promotions (Winnipeg)
🏢 Canadian Tire Corporation
📍 Winnipeg