Lead Canadian Tire Corporation’s promotions strategy with pricing, analytics, and AI-enabled optimization across complex retail programs and events.

The Assistant Vice President owns CTR promotional choices, governance, planning, and performance. This senior leader shapes offer and price selection, promotional calendars, and customer value initiatives. The mandate connects Triangle loyalty, Digital activation, True North, and financial outcomes across categories and channels.

Key Responsibilities

Lead CTR promotional strategy and performance delivery

Set promotional depth, frequency, placement, and incentive approaches

Manage product, price, calendar, and event decisions

Establish governance, dashboards, rhythms, and escalation paths





Build automation roadmaps and high-performing Promotions teams

Requirements

Eight to ten years of progressive leadership experience

Promotions, pricing, merchandising, or retail strategy leadership

Degree in business or related discipline, or equivalent experience

Experience measuring promotional ROI, incrementality, and margin trade-offs

Experience with AI-enabled tools, automation, and governance

Shape customer-relevant promotional programs through pricing, analytics, governance, and AI-enabled optimization at Canadian Tire Corporation.

📌 Assistant Vice President Promotions Strategy (Winnipeg)
🏢 Canadian Tire Corporation
📍 Winnipeg