Lead programmatic strategy and activation remotely at Directive Consulting, using DSP expertise and measurement frameworks to advance B2B performance marketing.

As Associate Director, Programmatic Strategy & Activation, you will expand service offerings and guide the department’s strategic vision. The role requires programmatic planning, campaign optimization, KPI analysis, and cross-functional collaboration. You will support client growth across B2B and SaaS landscapes while developing partner relationships and sharing subject matter expertise.

Key Responsibilities

Develop and execute comprehensive programmatic advertising strategies

Align initiatives with cross-functional business and marketing objectives

Define KPIs and analyze campaign performance for optimization

Manage programmatic partners,



vendors, and platforms

Provide thought leadership and industry insights

Requirements

Seven-plus years of programmatic experience in relevant organizations

Two-plus years managing, motivating, and coaching people

Experience driving B2B or SaaS growth above $50,000 monthly budgets

Hands-on DSP expertise, preferably TTD, Nexxen, or DV360

Experience with ABM, measurement frameworks, and current business pitches

Bring programmatic leadership, analytical thinking, and DSP activation expertise to Directive Consulting’s remote-first marketing team.

📌 Associate Director Programmatic Strategy (Winnipeg)
🏢 Directive
📍 Winnipeg