Lead programmatic strategy and activation remotely from Canada, using DSP expertise and measurement frameworks to drive B2B campaign performance.Directive Consulting seeks an Associate Director, Programmatic Strategy & Activation to expand its Programmatic services. You will shape departmental strategy, support client growth, and connect programmatic with paid and organic channels. The role requires leadership across teams, partners, vendors, and clients.Key Responsibilities:

Develop and execute comprehensive programmatic advertising strategiesAlign programmatic initiatives with cross-functional business objectivesDefine KPIs and analyze campaign performance regularlyManage programmatic partners, vendors,



and platformsShare industry insights as an organizational thought leaderRequirements:

Seven-plus years of programmatic experience in relevant companiesTwo-plus years managing, inspiring, and coaching peopleExperience driving B2B or SaaS growth above $50k monthly budgetsHands-on DSP expertise, preferably TTD, Nexxen, and DV360Programmatic planning, measurement, ABM, and pitch experienceBring programmatic leadership, DSP activation, analytical rigor, and cross-functional collaboration to Directive Consulting’s remote Canadian team.

📌 Associate Director Programmatic Strategy (Winnipeg)
🏢 Directive
📍 Winnipeg