Lead programmatic strategy and activation remotely for Directive Consulting, using campaign measurement and DSP expertise to advance B2B growth.As Associate Director, Programmatic Strategy & Activation, you will expand Directive Consulting’s programmatic services and guide departmental strategy. The leadership role requires programmatic planning, campaign optimization, and cross-functional collaboration. You will support client growth across B2B and SaaS landscapes.Key Responsibilities:

Develop and implement comprehensive programmatic strategiesAlign initiatives with cross-functional business objectivesEstablish KPIs and analyze campaign performanceManage programmatic partners, vendors, and platformsShare industry knowledge as an internal thought leaderRequirements:

Seven-plus years in programmatic rolesTwo-plus years managing, engaging, and coaching peopleExperience driving B2B or SaaS growth above $50,000 monthly budgetsHands-on DSP campaign building and optimization experienceProgrammatic planning and measurement framework expertiseBring programmatic leadership, DSP activation, and analytical measurement expertise to Directive Consulting’s remote strategy team.

📌 Associate Director Programmatic Strategy (Winnipeg)
🏢 Directive
📍 Winnipeg