Lead SEO and GEO strategy at iA Financial Group in a hybrid workplace, using data and artificial intelligence to expand organic visibility. Guide content and social media teams across Quebec and Montreal.

As Associate Director, you will define and execute organic growth strategy across search engines and generative artificial intelligence platforms. You will lead SEO/GEO, content, and social media teams while shaping a content creation centre of excellence. The work connects user needs, content discoverability, qualified traffic, engagement, and business objectives.

Key Responsibilities

Define and lead the overall organic growth strategy

Maximize visibility across search engines and generative AI platforms

Integrate SEO, GEO, content, and social media

Measure visibility, traffic, engagement,



and business contribution

Lead, engage, and develop multidisciplinary teams

Requirements

Bachelor's degree in marketing, e-commerce, communications, or related field

Eight to ten years' digital marketing, SEO, or social media experience

Significant experience leading multidisciplinary teams

Expertise in digital ecosystems, editorial strategy, and content creation

Fluent French and advanced English for daily Canadian communications

Bring SEO, GEO, leadership, data, and artificial intelligence expertise to strengthen iA Financial Group's organic growth.

📌 Associate Director SEO GEO Strategy (Winnipeg)
🏢 IA Financial Services
📍 Winnipeg