This is an opportunity to shape the next phase of profitable growth for Manulife Affinity, deepen relationships with major North American brands, and build a high-performing partner distribution organization. Reporting to the Head of Commercialization & Emerging Business, the AVP, Head of Partner Growth will set and execute the strategy across Affinity’s sponsor and partner channels, expand strategic partnerships, strengthen sales performance, and build a scalable distribution engine that advances the business’s growth ambitions. You will lead the segment leaders who own relationships with major partners across Financial Institutions, Retail, Alumni, Professional, and Special Interest segments.

With accountability for profitable growth across this diverse portfolio, you will influence enterprise priorities and work closely with the Affinity Leadership Team, senior leaders across the Canada Segment, and partners in Product, Marketing, Digital, Operations, Finance, and other functions to turn strategy into results. Deliver revenue, profitability, retention, and growth targets through disciplined forecasting, business planning, and performance management. Identify and pursue new markets, partnerships, and distribution opportunities that expand Affinity’s reach and long-term value.

Grow and strengthen relationships with sponsors, associations, and Affinity partners, serving as executive sponsor for the most strategic relationships. Lead partner acquisition, complex negotiations, and strategic business development to increase penetration, activation, retention, and lifetime value. Shape compelling partner propositions by aligning internal stakeholders on pricing, underwriting, product, marketing, and service strategy.

Build a Scalable, Data-Enabled Sales Engine Lead the performance of sponsor and partner sales channels, improving conversion, productivity, retention, and customer outcomes. Partner with Marketing and other functions to identify and execute high-impact go-to-market opportunities. Use data, analytics, CRM, and AI-enabled capabilities to strengthen decision-making, sales effectiveness, and continuous improvement.

Build, coach, and lead a high-performing commercial team with clear priorities, strong accountability, and a shared commitment to profitable growth. Senior-level national sales leadership experience,



with accountability for driving profitable growth across multiple markets, channels, or partner segments. Significant progressive leadership experience spanning multiple customer, partner, or distribution segments within insurance, financial services, partnerships, or distribution, with a sustained track record of delivering profitable growth at scale.

Proven ability to set enterprise-level commercial strategy, lead complex sales organizations, and translate ambitious growth objectives into sustained business results. Demonstrated success shaping strategic partnerships, leading a diverse portfolio of partners with varied business models and growth priorities, managing executive relationships, and navigating complex commercial negotiations. Strong commercial and financial acumen, including business planning, forecasting, performance management, and change leadership.

Deep understanding of the Canadian insurance and financial services landscape, including evolving distribution models, regulatory dynamics, and market opportunities. a degree in business orcommerce, or an MBA, is an asset. Leadership-level experience in P&C; insurance, with a strong understanding of its distribution models, partner economics, and regulatory environment, is preferred.

Experience using data, CRM, digital tools, and AI-enabled capabilities to improve sales performance and partner value. Bilingualism (English and French) is a strong asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.

Improved sales conversion, productivity, customer experience, and adoption of digital and data-enabled capabilities. We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

About

Manulife and John Hancock Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better.



Manulife is an Equal Opportunity Employer At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals.

We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies.

Salary &

Benefits Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. com for the salary range for your location. Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D; insurance coverage, adoption/surrogacy and wellness perks, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement. #

📌 Avp, Head Of Partner Growth (Toronto)
🏢 Manulife
📍 Toronto