Drive B2B CRM journeys and lead generation for Definity’s broker and customer audiences in Toronto through a adaptable hybrid work experience. Improve engagement with targeted communications.

This Manager develops and executes lifecycle marketing strategies across important broker and customer interactions. You will build segmentation, journey frameworks, personalization approaches, and nurturing programs. Collaboration with Broker Marketing, Sales & Distribution, Product, Analytics, and Technology teams connects audience insights with business objectives.

Key Responsibilities

Develop broker and customer journey frameworks aligned with audience needs

Recommend messaging, timing, and channels to maximize engagement

Support lead qualification, nurturing, and management processes





Monitor lead generation performance and recommend optimization opportunities

Partner across teams to execute targeted marketing initiatives

Requirements

Five to eight years in B2B lifecycle marketing, CRM, or related disciplines

Salesforce Marketing Cloud experience with segmentation and journey development

Experience supporting lead generation and customer engagement initiatives

Understanding of personalization and marketing automation best practices

Ability to manage multiple priorities across cross-functional teams

Bring CRM, journey management, lead nurturing, and stakeholder collaboration expertise to Definity’s B2B marketing programs.

📌 B CRM Journey Marketing Manager (Winnipeg)
🏢 Definity
📍 Winnipeg