Lead B2B demand generation and content marketing at Sadie, using HubSpot, analytics, and AI tools in a flexible hybrid workplace. As Sadie Concierge’s first hotel-division marketing hire, you will report to the VP of Sales & Partnerships. You will own MQL generation, pipeline contribution, conversion rates, sequence performance, and content that supports sales conversations. The work spans demand programs, marketing operations, and content creation. Key Responsibilities:

Set MQL definitions and weekly generation targets with Sales Run HubSpot outbound and nurture sequences Test paid, organic, email, and landing-page campaigns Write case studies, articles, sequences, and sales collateral Measure campaign, channel, and content pipeline contribution Requirements:

At least three years of hands-on B2B marketing experience Experience owning an MQL or pipeline target Content portfolio with measurable results Hands-on HubSpot experience with workflows and lead scoring Ability to read funnels and identify incorrect numbers Apply your demand generation, content writing, and marketing operations expertise to Sadie’s hotel growth strategy.

📌 B Demand Generation Marketing Lead (Winnipeg)
🏢 Sadie
📍 Winnipeg