Drive B2B CRM journeys and lead generation for Definity’s broker and customer audiences in Toronto through a flexible hybrid work experience. Improve engagement with targeted communications.This Manager develops and executes lifecycle marketing strategies across significant broker and customer interactions. You will build segmentation, journey frameworks, personalization approaches, and nurturing programs.
Collaboration with Broker Marketing, Sales & Distribution, Product, Analytics, and Technology teams connects audience insights with business objectives.Key Responsibilities:
Develop broker and customer journey frameworks aligned with audience needsRecommend messaging, timing, and channels to maximize engagementSupport lead qualification, nurturing,
and management processesMonitor lead generation performance and recommend optimization opportunitiesPartner across teams to execute targeted marketing initiativesRequirements:
Five to eight years in B2B lifecycle marketing, CRM, or related disciplinesSalesforce Marketing Cloud experience with segmentation and journey developmentExperience supporting lead generation and customer engagement initiativesUnderstanding of personalization and marketing automation best practicesAbility to manage multiple priorities across cross-functional teamsBring CRM, journey management, lead nurturing, and stakeholder collaboration expertise to Definity’s B2B marketing programs.