Drive B2B demand generation through digital campaigns, lead nurturing, and conversion optimization in a commercially focused marketing role.

OpTalent is recruiting a Demand Generation Manager for a growing technology-focused organization. Own strategy, campaign development, execution, analysis, and optimization across the B2B funnel. Partner with Sales and business leadership to create qualified opportunities, improve lead quality, and support pipeline growth.

Key Responsibilities

Develop integrated campaigns across Google Ads, LinkedIn Ads, email, and paid social

Own targeting, messaging, budgets, execution, tracking, and optimization

Build landing pages, forms, calls to action, and conversion paths

Develop lead scoring, segmentation, nurturing, and re-engagement strategies





Report performance and recommend actionable campaign improvements

Requirements

Four to six years of B2B marketing experience

Solid demand generation, digital marketing, and lead generation experience

Hands-on experience with Google Ads, LinkedIn Ads, email, and display

Experience with CRM and marketing automation platforms

Understanding of funnels, qualification, conversion optimization, and pipeline development

Apply your B2B campaign, analytics, and lead generation expertise to build measurable, scalable demand programs.

📌 B Demand Generation Manager (Courtice)
🏢 OpTalent | Canada | Recruitment
📍 Courtice