Build Waabi’s demand generation engine through lifecycle marketing, email campaigns, and hands-on work with logistics technology decision makers. This Toronto-based role supports autonomous transportation growth.

As Growth and Demand Marketing Manager, you will own programs from strategy through execution on a small team. You will create nurture tracks, generate qualified opportunities, and improve campaign performance. The work spans lower-funnel digital campaigns, account-based marketing, and thought leadership content.

Key Responsibilities

Develop lifecycle programs guiding prospects through awareness, consideration, and conversion

Generate marketing qualified leads and sales opportunities

Prospect and qualify senior logistics technology decision makers





Track customer acquisition cost by channel and campaign

Produce white papers, webinars, and email content

Requirements

Six-plus years in B2B, demand, or growth marketing

Experience building lead-generation and lifecycle programs

Hands-on outbound prospecting experience alongside strategic marketing work

Robust analytical skills using Excel or Sheets

Hands-on experience deploying AI tools in marketing workflows

Bring lifecycle marketing, analytical, prospecting, and content skills to Waabi’s autonomous transportation marketing team.

📌 B Demand Generation Marketing Manager (Winnipeg)
🏢 Waabi
📍 Winnipeg