Drive B2B demand generation for EERS 2LIVE by building qualified pipeline through CRM-led campaigns, webinars, email, and digital channels. Own revenue-focused marketing across MRI markets.

This senior marketing leader owns the funnel from lead generation through pipeline conversion. You will partner directly with the Director of Commercialization, translating technical and clinical concepts into messages for hospitals, clinicians, partners, and investors. The role prioritizes pipeline and revenue over personally producing creative assets.

Key Responsibilities

Build and optimize email, digital, webinar, and outbound campaigns

Track MQLs and SQLs through CRM systems end-to-end

Report weekly on pipeline coverage, conversions, and funnel health

Partner with commercialization, engineering,



and clinical teams

Direct agencies and freelancers producing creative, video, and web assets

Requirements

Five-plus years of B2B marketing experience

Direct ownership of demand generation and sales pipeline functions

Hands-on HubSpot or Salesforce and marketing automation experience

Experience partnering with sales leadership on revenue targets

Degree in marketing, business, communications, or related field

Apply your pipeline ownership, CRM expertise, and commercial marketing leadership to EERS 2LIVE’s MRI technology markets.

📌 B Demand Generation Marketing Manager (Winnipeg)
🏢 EERS
📍 Winnipeg