Lead B2B product marketing for ABB’s Industrial Installation portfolio, shaping positioning, launches, and customer value propositions. Work onsite at least two days weekly in Iberville or Milton.

This experienced Product Marketing Manager connects Product Management, Sales, and Marketing across a complex matrixed environment. You will translate portfolio strategies, customer insights, and technical capabilities into go-to-market plans. The work supports awareness, adoption, and growth through integrated marketing programs.

Key Responsibilities

Own product marketing plans for recent and existing products

Develop differentiated positioning, messaging, and customer value propositions

Lead product launches, activation plans, timelines, budgets, and stakeholders

Direct integrated campaigns across digital, channels, content,



social media, and events

Monitor KPIs and translate results into actionable recommendations

Requirements

Eight to ten years of progressive B2B marketing experience

At least five years in a strategic marketing role

Bachelor’s degree in marketing, communications, business, or related field

Experience developing go-to-market strategies and integrated marketing programs

Ability to influence cross-functional teams without direct authority

Apply strategic marketing, customer insight, and commercial expertise to grow ABB Industrial Installation products through stronger market activation.

📌 B Industrial Product Marketing Manager (Winnipeg)
🏢 ABB
📍 Winnipeg