Lead positioning and messaging strategy remotely for Demand Spring, building research-backed frameworks that guide revenue marketing and sales execution.

This contract, fractional executive assignment suits a senior strategist with repeated B2B experience. You will work directly with client leadership on competitive differentiation, value propositions, segmentation, and content strategy while moving across engagements independently.

Key Responsibilities

Develop positioning frameworks, category strategies, and value propositions

Analyze competitive intelligence and market landscapes for strategic decisions

Build corporate, product, persona, and campaign messaging hierarchies

Define content pillars, formats, channels, and journey alignment





Support launches across products, markets, and customer segments

Requirements

10+ years in B2B brand, growth, or positioning strategy

Consulting or senior in-house strategy experience

Excellent writing and narrative construction skills

Experience facilitating executive workshops and stakeholder alignment

Independent contractor experience across multiple client engagements

Apply your positioning expertise, competitive research, and messaging discipline to Demand Spring’s remote client strategy work.

📌 B Positioning and Messaging Vice President (Winnipeg)
🏢 Demand Spring
📍 Winnipeg