Shape Bushbalm skincare launches from concept to market with positioning, claims, and channel expertise. Work from Ottawa with cross-functional partners.

This Product Marketing Manager role connects product development, brand strategy, and go-to-market execution for Bushbalm’s body-care portfolio. You will build positioning, value propositions, product stories, packaging copy, and launch materials while supporting the stage-gate process. The role reports directly to the Director of Product Marketing and partners with Creative, Copywriting, Influencer, Channel, Education, Sales, Operations, Finance, and Regulatory teams.

Key Responsibilities

Develop positioning, value propositions, and differentiated product stories

Create claims, packaging copy, and launch messaging

Brief Creative, Copywriting,



and Influencer teams

Prepare retail, Amazon, DTC, and professional channel tools

Provide product expertise throughout every launch

Requirements

Three to five years in product marketing, brand, or insights

Experience developing product briefs, positioning, and claims

Experience presenting clear recommendations from research and data

Familiarity with structured recent product development

University degree or equivalent experience

Bring product storytelling, claims development, and launch planning to Bushbalm’s growing beauty and skincare channels.

📌 Beauty Product Marketing Manager Launches (Montreal)
🏢 Bushbalm
📍 Montreal