Jamieson Wellness is Canada's leading health and wellness company, driven by our purpose of Inspiring Better Lives Every Day. Established in 1922, we are Canada's #1 consumer health brand, proudly inspiring, better lives for over 100 years. With our Jamieson, youtheory, Progressive, Smart Solutions, and Iron Vegan brands, we're growing globally and reaching more people every day.

Our strong reputation is built on a commitment to quality, innovation, integrity, inclusion, and sustainability, supported by world‐class manufacturing and rigorous certification standards. Guided by our core values of Accountability, Respect, Excellence, and Agility, we take ownership, collaborate effectively, and continuously evolve to better serve our consumers. As a key member of the Marketing team, you'll help shape health and wellness outcomes for people around the world.

Reporting to the Marketing Director, Jamieson, Canada BU, the Brand Manager Jamieson Canada will work in close partnership with the Marketing Director to drive portfolio strategy and performance management. This role is responsible for ensuring in‐year metrics are delivered as planned and will use data and analytics to drive corrective action and portfolio choices as required, to consistently deliver sales, profit, market share, and customer ranking goals. As a key cross‐functional people leader, the Brand Manager will lead portfolio strategy and performance management and ensure that brand activity is aligned behind priorities.

The Brand

Manager partners cross‐functionally with Sales, Insights, Innovation, Regulatory, Finance, and external agencies to ensure consistent, consumer‐centric execution across all touchpoints.

Brand

Strategy & Planning Develop 360 marketing plans (paid, owned, earned channels)



Performance & Analytics Track, analyze and report on brand performance including sales, market share and campaign ROI Leverage multiple data sources (e.g. Nielsen, retailer data, digital analytics, brand tracking) to generate actionable insights Identify drivers of performance (distribution, pricing, promotion, media effectiveness) and translate findings into optimization plans Build compelling performance narratives and recommendations for senior leadership, connecting data to clear business actions Champion a test‐and‐learn mindset, embedding experimentation into marketing plans Continuously assess competitive performance and category dynamics to identify risk and opportunities Work closely with Sales and Commercial Excellence to align brand strategies with customer plans Partner closely with the Innovation Manager to shape and deliver a robust innovation pipeline aligned with brand strategy and growth priorities Provide consumer, category and brand insights to inform innovation development, positioning and claims Lead commercialization and go‐to‐market execution for all new product launches, ensuring strong alignment across marketing, sales and customer activation Collaborate with Innovation Manager, R&D;, and Regulatory to ensure new products are consumer‐relevant,



differentiated and compliant with Canadian regulations Campaign Execution & Marketing Activation Partner with the Integrated Marketing Manager to translate brand strategy into integrated, consumer centred campaigns across paid, owned and earned channels Partner with Sales and Integrated Marketing to ensure strong in‐store activation and customer alignment Oversee campaign performance with the Integrated Marketing Manager, identifying optimization opportunities and ensuring continuous improvement Act as a brand steward across all touchpoints, ensuring consistency, quality, and compliance in all consumer‐facing communications Excellent track record of performance with regards brand building and brand management. Strong analytical skills with experience interpreting data and insights Proven track record of delivering successful marketing campaigns and product launches Highly effective project management, prioritization, multi‐tasking, and time management skills to ensure end to end execution is meeting deadlines and performance expectations.

Knowledge of Nielsen, IQVIA or other POS data sources an asset. Strong knowledge of Microsoft Office Suite (Word, Excel, Outlook, PowerPoint) This includes base pay, eligibility for our Short‐Term Incentive Program, and a comprehensive advantages offering. Our Commitment to Inclusion and Belonging Inclusion and belonging are foundational to our culture.

We value diversity, equity, inclusion, and belonging, and believe our differences drive innovation and stronger decisions.

Our goal is simple: a workplace where everyone feels safe, supported, and able to thrive. For more information on our commitments to people and planet, please read our latest Sustainability report and DEIB policy.

📌 Brand Manager, Jamieson, Canada BU (Toronto)
🏢 Jamieson Wellness
📍 Toronto