Shape Gowling WLG’s brand strategy through client-focused storytelling, content, and market insight. Work hybrid from any Canadian office.

This newly created Marketing Specialist role reports to the Brand & Marketing Leader and supports the Firm’s growth engine. You will turn practice strengths, market opportunities, and business priorities into compelling strategies. Your work will advance visibility, credibility, reputation, and client engagement across Canada.

Key Responsibilities

Shape brand, marketing, and content strategies across key audiences

Develop compelling narratives supporting brand visibility and credibility

Conduct market and competitor research to identify opportunities

Support brand reviews against Firm standards and guidelines





Provide strategic marketing consultations across internal teams

Requirements

Bachelor's degree in business, marketing, or related field

Five or more years of marketing experience, preferably B2B

Qualified services marketing experience is preferred

Strong storytelling, communication, presentation, and interpersonal skills

Ability to manage competing priorities with precision and accountability

Bring strategic thinking, creative instincts, and client service orientation to Gowling WLG’s brand and marketing programs.

📌 Brand Strategy Marketing Specialist (Winnipeg)
🏢 Gowling WLG
📍 Winnipeg