Shape consumer demand for Poppi at PepsiCo Canada using culturally curious marketing, emerging trend awareness, and solid brand strategy.

This Marketing Manager role leads the newest addition to PepsiCo Canada’s portfolio within a major consumer packaged goods category. You will build the consumer learning agenda, identify social and cultural opportunities, and develop marketing plans. Success requires collaboration across Sales Strategy, Field Marketing, Away from Home, Shopper Marketing, and agency partners.

Key Responsibilities

Build consumer-centric learning agendas with Insights partners

Lead brand communication and media strategy initiatives

Develop and execute marketing activities on time and budget





Partner across marketing and sales teams on business plans

Lead brand initiative communication with Sales organizations

Requirements

Bachelor’s degree required

Seven or more years of relevant consumer packaged goods marketing

Consumer-first, culturally curious perspective

Ability to identify emerging trends and creator activity

Proven agency relationship leadership and strategic thinking

Bring consumer curiosity, culturally relevant insight, and integrated marketing leadership to build Poppi’s Canadian brand presence.

📌 Consumer Marketing Manager Poppi (Winnipeg)
🏢 Pepsico
📍 Winnipeg