Shape conversion-focused creative remotely at Directive Consulting, leading designers, motion contractors, testing, workflows, and campaign performance.

This Head of Creative position leads the Performance Design department within a B2B marketing agency. You will balance creative craft with performance marketing, ensuring work meets conversion benchmarks across paid social, display, video, and landing pages. The role reports to senior leadership and partners with paid media and client success teams.

Key Responsibilities

Ensure creative meets craft and conversion benchmarks

Build workflows supporting excellent client creative output

Ensure campaigns include testing and learning

Partner with paid media and client success teams





Represent Performance Design in pitches and client conversations

Requirements

Five-plus years in creative performance marketing roles

Track record managing multidisciplinary creative teams

Ability to present strategy and financial projections

Understanding of creative departments as businesses

Ability to translate creative thinking into business language

Lead performance creative strategy, team development, testing, and client partnership while advancing Directive Consulting’s DiscoverabilityOS methodology.

📌 Creative Director Performance Marketing (Montreal)
🏢 Directive
📍 Montreal