Build the creative intelligence engine for Clever Digital Marketing in Canada, connecting consumer psychology, performance data, and portfolio-wide learning.

As Head of Creative Strategy, you will help CDM’s in-house creative team find current winners for large home improvement accounts. Your leadership will connect creative strategy, execution, performance, and learning as one system. You will develop frameworks that make iterations deliberate and evidence-based, while helping Media Buyers and editors create stronger briefs and recommendations. The position partners with Paid Social, Paid Search, CRO, Client Success, and leadership.

Key Responsibilities

Build systems translating customer and market data into direction

Capture and apply learnings across accounts





Review work and challenge strategic thinking

Develop briefing standards and learning loops

Hire and develop future Creative Strategy talent

Requirements

Strong direct-response and consumer-psychology experience

Creative strategy or performance creative leadership background

Experience scaling teams, departments, or operating systems

Clear, decisive communication and strategic action

CRO and landing-page testing familiarity preferred

Strengthen CDM’s performance marketing engine with consumer psychology, creative intelligence, cross-account learning, and decisive leadership.

📌 Creative Strategy Lead Performance Marketing (Winnipeg)
🏢 Clever Digital Marketing
📍 Winnipeg