Use A/B testing and behavioral data as a CRO Specialist at National Bank, helping optimize user experiences on bnc.ca in a hybrid workplace. Work within Digital Acquisition to improve online conversions through evidence-based experimentation.

This CRO Specialist role focuses on informational sites and conversion optimization. You will identify journey friction, analyze Adobe Analytics and heatmap data, and develop findings from tests. The position also involves collaboration, roadmap input, and continuous strategy refinement.

Key Responsibilities

Identify friction points across user journeys on informational sites

Design A/B and multivariate tests to maximize conversions

Analyze Adobe Analytics, heatmaps, and behavioral data

Execute tests and develop results into actionable learnings

Document learnings and adjust strategies based on results

Requirements

Three to five years of relevant digital experience

Experience in digital strategy, UX/UI, or related business

CRO experience considered an asset

Excellent analytical skills for prioritizing next actions

Sharp ability to influence matrix specialists

Bring CRO, A/B testing, analytical, and collaboration skills to improve National Bank’s digital conversion experience.

📌 CRO Specialist A/B Testing (Winnipeg)
🏢 National Bank of Canada
📍 Winnipeg