Drive digital marketing campaigns at Tangerine through data-driven decisions, channel ownership, and end-to-end customer journey delivery. This is a 12-month contract.
As Digital Marketing Delivery Manager, you will report to the Senior Manager, Digital Marketing Delivery. You will develop go-to-market strategies, launch owned-channel campaigns, and optimize performance. The work spans email, push notifications, mobile ads, websites, landing pages, personalization, and testing.
Key Responsibilities
Lead campaign go-to-market strategy and channel ownership
Launch email, push, mobile, and website campaigns
Coordinate content with editorial and creative teams
Analyze client behavior, segmentation, and campaign success
Optimize performance using Google Analytics and Looker Studio Pro
Requirements
Marketing, advertising degree, or equivalent education and experience
Three to five years of digital marketing experience
Experience in demanding digital-oriented organizations
Strategic marketing leadership in agile environments
AI fluency and ability to drive results through change
Apply digital marketing strategy, campaign delivery, analytics, and optimization expertise to Tangerine’s customer-focused banking communications.