Lead Sage’s North American HCM and Payroll strategy from Toronto, using positioning, competitive intelligence, and AI capabilities to drive growth.

As an experienced Product Marketing Leader, you will shape portfolio strategy across HCM, Payroll, Workforce Management, and AI-enabled products. You will influence segmentation, messaging, pricing and packaging recommendations, and go-to-market priorities. The position partners with Product, Sales, Marketing, and senior business leaders to convert insights into commercial results.

Key Responsibilities

Lead North American product marketing strategy across Sage’s portfolio

Develop differentiated positioning and messaging for customers

Guide launches from chance assessment through ongoing growth





Equip teams with competitive insights and commercial strategies

Coach and develop Senior Product Marketers

Requirements

10+ years of B2B SaaS product marketing experience

Ownership of product marketing strategy across a portfolio

Experience leading, coaching, and developing teams

Expertise in segmentation, messaging, positioning, and go-to-market strategy

Ability to influence senior leaders across complex organizations

Shape Sage’s competitive position through strategic product marketing, team leadership, commercial judgment, and North American market insight.

📌 Director North America Product Marketing (Winnipeg)
🏢 SAGE GROUP
📍 Winnipeg