Lead global B2B demand generation from Canada, combining performance marketing and pipeline strategy in a remote-friendly workplace. Shape predictable growth across PLG and sales-led motions.

As Director of Demand Generation, you will report to the Chief Marketing Officer and connect performance marketing, content, lifecycle, brand, and product initiatives. You will oversee paid media, SEO, ABM, field marketing, and funnel optimization. The work spans startups, scale-ups, mid-market, and enterprise customers.

Key Responsibilities

Own global demand generation across PLG and sales-led motions

Drive pipeline through paid media, SEO, ABM, and lifecycle marketing

Design campaigns across customer segments and buying journeys

Measure attribution from signups through PQLs, SQLs,



and revenue

Recruit, coach, and develop channel and operations specialists

Requirements

At least eight years of B2B marketing experience

Three or more years leading pipeline generation at Director level

Expertise across paid media, SEO, ABM, lifecycle, and web conversion

Understanding of PLG and sales-led go-to-market models

Experience measuring CAC, pipeline velocity, LTV, and attribution

Bring strategic B2B demand leadership, analytical discipline, and team development expertise to measurable global pipeline growth.

📌 Director ofB Demand Generation (Winnipeg)
🏢 Jobgether
📍 Winnipeg