Shape Homebase’s growth story through product marketing, pricing, packaging, and conversion-focused messaging in San Francisco or Toronto.

As Director of Product Marketing, you will lead the Product Marketing team and report to the CMO. You will partner with Growth, Creative, Product, Sales, and Support across narrative development, industry campaigns, pricing, packaging, and customer insight. Homebase serves more than 150,000 small businesses with tools for hourly teams.

Key Responsibilities

Own Homebase’s company narrative and market testing system

Lead pricing and packaging changes through measurement

Select target industries and run vertical growth campaigns

Equip Sales and Support with scripts, plays, bundles, and offers

Grow Product Marketing teammates into larger roles

Requirements

Eight or more years in Product Marketing or go-to-market roles

Experience leading and developing Product Marketers

Proven company narrative built from customer insight

Pricing and packaging ownership tied to revenue or conversion

Daily AI use with demonstrated quality checks

Lead hands-on product marketing at Homebase through customer insight, AI-enabled execution, and measurable conversion growth.

📌 Director of Product Marketing (Winnipeg)
🏢 Homebase
📍 Winnipeg