Lead OOH and Print activation for WPP Media in Toronto, combining media strategy, client stewardship, negotiation, and people leadership. This hybrid role works in office around four days weekly.

As Director, Direct Activation, you will lead the Toronto OOH/Print Activation team and assigned client portfolio. Partner with the Activation VP to set direction, develop capabilities, and maintain delivery standards. Your work spans recommendations, negotiation, execution, optimization, reporting, reconciliation, and financial accountability.

Key Responsibilities

Set team priorities, objectives, delivery plans, and quality standards

Lead, coach, delegate, and develop activation team members

Steward senior client relationships and resolve complex escalations

Oversee OOH/Print activation,



budgets, timelines, and reconciliation

Champion traditional, digital, and programmatic OOH innovation

Requirements

Related college or university degree

Six to eight-plus years’ OOH and Print expertise

Experience leading complex client portfolios and activation teams

Robust financial, strategic, analytical, presentation, and negotiation skills

Advanced Microsoft Office and AI technology skills

Bring senior client leadership, OOH/Print expertise, and financial accountability to WPP Media’s Toronto activation team.

📌 Director OOH Print Activation (Winnipeg)
🏢 WPP Media
📍 Winnipeg