Lead performance marketing investment strategy for AutoTrader.ca and AutoHebdo with advanced Excel, basic SQL, and commercial analysis. This hands-on Director role focuses on analytical, data-driven strategy rather than integrated campaign or media planning work. You will investigate performance drivers, evaluate unit economics, and direct investment decisions. The role also influences shared Performance and Analytics teams across the Autonex group.

Key Responsibilities

- Investigate regional and channel performance differences
- Translate root-cause findings into investment decisions
- Evaluate campaign economics and investment effectiveness
- Explain performance drivers to senior leaders
- Influence execution without waiting for perfect information Requirements:
- 10+ years in data-driven strategy and transformation
- Advanced Excel and basic SQL capabilities
- Proven analytical problem-solving and deaveraging skills
- Robust Performance Marketing understanding
- AI-forward mindset using tools and simple agents Direct consumer marketing strategy for AutoTrader.ca and AutoHebdo through rigorous analysis, performance economics, and measurable investment choices.

📌 Director Performance Marketing Strategy (Toronto)
🏢 AutoTrader.ca
📍 Toronto