Lead Trade Sales growth from Masco Canada’s hybrid St. Thomas office through business development strategy, sales enablement, and commercial leadership.

As Director, Sales and Business Development, you will develop profitable-growth strategies across Trade segments and collaborate with internal and external stakeholders. The scope includes Strategic Customer Account Management, Residential Recent Construction, Bathing, Showroom, Repair and Install, and Commercial execution. You will lead teams, relationships, pipeline management, forecasting, and business intelligence activities.

Key Responsibilities

Develop and execute Trade sales and business development strategies

Lead Business Development and Sales Enablement teams

Identify markets, customer segments, partnerships, and product opportunities

Build relationships with contractors,



influencers, customers, and agencies

Report commercial performance using metrics, KPIs, and business insights

Requirements

Bachelor’s degree in Business, Marketing, Commerce, or related field

10+ years in business development, sales strategy, or commercial leadership

Strong Canadian Trade channel and commercial sales knowledge

Experience developing growth strategies and strategic relationships

Plumbing, building materials, or related industry experience preferred

Bring Trade channel expertise, sales enablement leadership, and profitable-growth strategy to Masco Canada’s St. Thomas team.

📌 Director Trade Sales Strategy (Winnipeg)
🏢 Behr Canada
📍 Winnipeg