Lead RBC Direct Investing email marketing in Toronto, applying Salesforce Marketing Cloud and rigorous quality assurance. Own communications across investors’ journeys.This experienced marketer leads end-to-end production and delivery for promotional, product, transactional, regulatory, and newsletter emails. You will work across marketing, product, MarTech, Legal, Compliance, and Risk teams.

The mandate covers campaign execution, automated journeys, segmentation, testing, reporting, and CASL compliance.Key Responsibilities:

Lead promotional, product, and transactional email campaignsBuild accurate email communications in Salesforce Marketing CloudMaintain welcome, triggered, and lifecycle journeysValidate rendering, links, personalization,



and content before sendsTest subject lines and content, then recommend improvementsRequirements:

Three or more years of hands-on email marketing experienceEnterprise campaign building, sending, and reporting experienceSalesforce Marketing Cloud and journey-building knowledgeCASL, consent management, and regulated-industry compliance understandingLitmus, deliverability, communication, and quality assurance proficiencyBring email automation, compliance, segmentation, and campaign analytics expertise to RBC Direct Investing’s Toronto communications program.

📌 Email Marketing Manager Rbc Direct Investing (Winnipeg)
🏢 Royal Bank of Canada
📍 Winnipeg