Optimize regulated financial-services funnels at Blanc Labs through conversion copywriting, landing-page design, and rigorous A/B testing. This engagement targets qualified leads.
The specialist will improve direct-to-consumer journeys for mortgages, loans, and business banking.
Responsibilities span funnel flow, page design, trust-conscious disclosures, claims, analytics capture, and an AI-powered feature as the next page step. Solid evidence of comparable work is essential.
Key Responsibilities
Design and continuously improve landing pages and funnel flow
Write copy meeting regulated financial-services trust and disclosure constraints
Run disciplined A/B tests using a clear methodology
Make an AI-powered feature central to the conversion path
Set up clean end-to-end data and analytics capture