Shape Broad Republic’s launch through go-to-market strategy and performance marketing as a founding employee building a direct-to-consumer apparel brand.

As Founding Director of Marketing, you will define marketing priorities for Broad Republic’s Spring 2027 launch. You will connect brand storytelling, customer insights, performance data, and commercial objectives. The work spans campaigns, content, partnerships, creators, acquisition, retention, and integrated channel planning.

Key Responsibilities

Lead Broad Republic’s go-to-market plan and launch milestones

Establish marketing priorities, budgets, timelines, and channel plans

Develop integrated campaigns, content, partnerships, and creator initiatives

Optimize performance marketing, acquisition, conversion,



and investment

Build marketing processes, capabilities, and external partnerships

Requirements

Seven or more years of marketing experience

Direct-to-consumer, retail, apparel, or consumer brand experience

Go-to-market strategy development and execution experience

Solid performance marketing and marketing analytics understanding

Experience managing budgets, agencies, and cross-functional partners

Use brand strategy, customer insight, and performance marketing to build Broad Republic from pre-launch through growth.

📌 Founding Director of Marketing (Winnipeg)
🏢 American Tall
📍 Winnipeg