Toronto or Waterloo, hybrid | Full-time | Reports to the CEORun Silvie's growth yourself: search, ads and social, from the first click to the first order.Silvie is the first consumer product from Pontosense, whose sensing technology is deployed in 24 countries. A small sensor on the wall detects falls and tracks sleep, health and wellness, with no cameras, wearables or pendants. Older adults keep their independence and their dignity.Silvie launches nationally in January 2027.

You own our three core channels yourself: search (SEO and AI search), paid ads, and social. You work with the Head of Brand and Marketing, who owns the brand and creative, and with product on the site and the funnel.

Search: SEO and AI search (AEO) so that when a family asks Google or ChatGPT how to keep a parent safe at home, Silvie is the answerPaid ads: Meta, Google and new channels, from targeting and creative tests to budget and bids, with CAC you can defendSocial: organic content and creators on the platforms adult children actually use, built with BrandConversion: landing pages, offers and checkout tests that turn traffic into ordersThe numbers: Social is building an audience that buys. At least two channels are repeatable,



and we put more money behind them because the data says so.People's safety rides on what we ship, so we test hard and never settle for good enough.What we build keeps someone's parent safe at home. You have grown a consumer or DTC brand, and you have run SEO, paid ads and social yourself, not just managed someone who didYou can show the campaigns, the content and the numbers behind themYou have taste: you know a valuable ad when you see one, and whyYou make calls with limited data, then let the results change your mindThis isn't for you if Impact decides your pay and your path, not tenureHybrid in Toronto or WaterlooHealth, dental and vision benefitsThe details Pay: $100,000 to $150,000 CAD base salaryThis is a new role, created to grow the team, not a backfillHow we hire: typically an initial interview, a short case, and a final interview in person with our CEO and members of the team.

We value diversity and believe that everyone deserves an equal opportunity to succeed.If you have a disability or special need that requires accommodation during the hiring process, please let us know. We strive to provide accessible communication and technology for our employees and customers and always look for ways to improve.

📌 Founding Dtc Growth Marketing Manager, Silvie (Winnipeg)
🏢 Pontosense
📍 Winnipeg