Posted Tuesday, July 28, 2026 at 8:00 AMWe know what it means to put the customer first—our business is built upon a tradition of exceptional, individualized customer service. In this new executive leadership role, the General Manager, Electrical Division, is responsible for driving the customer service and sales strategy for the electrical division. Reporting directly to the President & CEO, this role provides both strategic and operational leadership, focused on expanding market share through product selection, competitive pricing, and exceptional customer service.The GM, Electrical Division is responsible and accountable for leading the profitable growth and expansion of ROBINSON’s electrical division.

Strategic Leadership: Develop and execute product, sales, and customer experience strategies to position the electrical division for sustainable growth.Establish and achieve sales targets to increase wallet share and expand overall market presence with both existing and prospective customers.Customer Experience: Define and oversee customer service standards and processes to ensure a consistent, exceptional experience at every touchpoint.Build and maintain solid relationships with key electrical vendors and suppliers to drive collaboration, strengthen partnerships, and enhance business outcomes.Inventory Optimization: Partner with procurement and purchasing teams to plan, forecast, and optimize regional and local inventory needs.Monitor industry trends, competitive activity, and emerging opportunities to proactively position the division for long-term success.Executive Collaboration: As part of the executive leadership team, assist in establishing long-term strategic objectives and lead the successful execution of key business initiatives.Foster a high-performance culture by setting clear expectations, providing coaching and feedback,



and supporting career development and succession planning.Financial Accountability: Oversee the P&L;, balance sheet, and cash flow for the electrical division to ensure profitable, sustainable growth.Background & Qualifications10+ years leading a business unit or division, with success developing and executing strategies that drive profitable growth. Senior leadership experience in wholesale distribution is required;

experience with electrical products is an assetPost-secondary degree or diploma in business management, sales, or related field.Exceptional relationship-builder with strong executive presence and communication skills, able to engage stakeholders at all levels and leverage partnerships to deliver growth and competitive advantageDemonstrated success building and leading high-performing teams, fostering accountability, collaboration and results.Proven experience leading complex organizational change initiatives, with working knowledge of project management methodologies.Willingness and ability to travel frequently to meet with customers, vendors and regional teams.Family-owned ROBINSON is a leading Canadian distributor of plumbing, heating, electrical, and lighting products. Today, the company serves customers in the construction industry and retail home improvement markets through a network of 32 distribution warehouses and showrooms in British Columbia, Alberta, Saskatchewan, Manitoba, and Ontario. ROBINSON’s reputation as a growing company with a customer-service oriented culture continues to attract and retain top quality people and has earned itPlatinumstatus amongCanada’s Best Managed Companies.We strive to foster an environment thatvaluesourdifferences andbelieve in giving back to the communities in which we live and work.

ROBINSON will provide accommodation for candidates with disabilities throughout our interview and selection process.

📌 General Manager, Electrical Division (Winnipeg)
🏢 B. A. Robinson Co.
📍 Winnipeg