Lead Gerber brand strategy and innovation at Nestlé Canada in North York, using consumer insights and integrated marketing expertise. This hybrid role shapes plans for Gerber and Get’ems!
As Marketing Manager, you will develop 18-month and three-year brand plans within Nestlé Early Childhood Foods. The work spans brand strategy, investment, innovation, renovation, pricing, promotions, communications, and media. You will translate insights into experiences and recommendations that support brand performance.
Key Responsibilities
Develop consumer-led Gerber and Get’ems! brand strategies
Lead brand investment strategy and PFME deployment
Build five-year innovation and renovation roadmaps
Execute integrated brand plans across business priorities
Develop pricing, promotional, media, and communication strategies
Requirements
Three to five years of progressive Marketing Manager experience
Experience within a Tier 1 CPG organization
Background in complex, regulated, consumer-driven categories
Experience managing brands or portfolios across consumer segments
One to two completed full brand planning cycles
Bring consumer insight, brand planning, and cross-functional leadership to Gerber marketing at Nestlé Canada’s North York office.