Lead global paid search through Value-Based Bidding and AI-driven strategies at Okta, integrating campaigns with enterprise Martech systems. This role is global and analytical.

Okta seeks a Global Paid Search Marketing Manager for its Global Digital Acquisition Team. You will evolve the search portfolio beyond lead-generation metrics toward downstream pipeline value. The work spans Google Ads, Bing Ads, statistical testing, CRM integration, and marketing automation.

Key Responsibilities

Develop comprehensive AI-driven paid search strategies

Implement Value-Based Bidding models tied to pipeline value

Design A/B and multivariate tests for statistical significance

Integrate campaigns with CRM and marketing automation platforms

Audit account architecture for query bleeding and cannibalization

Requirements

BA or BS in an analytical or related field

Three to five years managing enterprise full-funnel paid search

Experience with VBB and offline conversion feedback loops

Expertise in Google Ads, Bing Ads, Salesforce, and Marketo or Eloqua

Robust analytical and project management skills

Bring paid search, AI, VBB, experimentation, and Martech integration expertise to Okta’s global digital acquisition team.

📌 Global Paid Search Marketing Manager (Winnipeg)
🏢 Okta
📍 Winnipeg