We're hiring for a Head of Brand Marketing to lead brand strategy, community building, and public relations for a rapidly scaling direct-to-consumer pet brand. This employer offers the opportunity to shape the identity of multiple growing consumer brands and drive impactful awareness campaigns.

- Own and evolve the brand story, positioning, tone of voice, and visual guidelines across all consumer touchpoints
- Design and execute a strategic calendar of brand moments, activations, events, and partnerships to build consumer awareness and goodwill
- Drive public relations efforts and earned media coverage by pitching campaigns directly and managing external agency partners
- Build a engaged community and translate customer stories and feedback into compelling brand content
- Track, analyze, and report monthly on brand health metrics, earned media reach,



and overall brand budget performance
- 7+ years of experience in brand, communications, or brand marketing within consumer brands
- Proven track record of building brand awareness and goodwill through cause partnerships, events, and public relations
- Experience executing campaigns targeting a North American audience
- Strong commercial mindset with the ability to tie brand initiatives to measurable outcomes such as branded search volume and word-of-mouth growth
- Annual salary of US$85,000 – $120,000 base, plus a performance bonus of 10–20% of base
- Fully remote work environment with a lean, team-oriented team

Apply via Haystack today!

📌 Head of Brand Marketing (Canada)
🏢 Haystack
📍 Canada