We're hiring for a Head of Brand Marketing to lead brand strategy, community building, and public relations for a rapidly scaling direct-to-consumer pet brand. This employer offers the opportunity to shape the identity of multiple growing consumer brands and drive impactful awareness campaigns.

- Own and evolve the brand story, positioning, tone of voice, and visual guidelines across all consumer touchpoints • Design and execute a strategic calendar of brand moments, activations, events, and partnerships to build consumer awareness and goodwill • Drive public relations efforts and earned media coverage by pitching campaigns directly and managing external agency partners • Build a engaged community and translate customer stories and feedback into compelling brand content • Track, analyze, and report monthly on brand health metrics, earned media reach,



and overall brand budget performance • 7+ years of experience in brand, communications, or brand marketing within consumer brands • Proven track record of building brand awareness and goodwill through cause partnerships, events, and public relations • Experience executing campaigns targeting a North American audience • Strong commercial mindset with the ability to tie brand initiatives to measurable outcomes such as branded search volume and word-of-mouth growth • Annual salary of US$85,000 – $120,000 base, plus a performance bonus of 10–20% of base • Fully work from home environment with a lean, collaborative team Apply via Haystack today!

📌 Head of Brand Marketing (Canada)
🏢 Haystack
📍 Canada