Lead brand direction and community for a fully remote DTC pet business, using brand strategy, partnerships, events, and public relations.

This consultant role owns how customers see and feel about two growing pet brands. You will shape brand story, positioning, tone, guidelines, and memorable moments across channels. The work connects cause marketing, storytelling, earned media, community, and measurable brand growth.

Key Responsibilities

Own brand story, positioning, tone, and guidelines for both brands

Design shelter partnerships, donation drives, and adoption events

Run brand moments, activations, events, and sponsorships end to end

Pitch press, podcasts, reviews, awards, and gift-guide placements

Build super-fan communities and customer-story content

Requirements

Seven-plus years in consumer brand, communications, or brand marketing

Experience building awareness through causes, events, and public relations

Ability to plan moments across partners, budgets, and deadlines

Campaign experience for North American audiences

Fluent English and availability in Canada, the United Kingdom, or Ireland

Bring proven brand-building, cause partnership, public relations, and community expertise to two North American pet brands.

📌 Head of Brand and Community (Montreal)
🏢 KittySpout
📍 Montreal