Drive measurable marketing growth as Head of Marketing, combining budget ownership, KPI analysis, and campaign optimization within a Canadian-based agency.

This senior marketing leader manages performance from planning through evaluation, connecting commercial objectives with customer insights and market trends. The work includes forecasting, ROI, annual planning, and strategic decisions. You will also coordinate agencies, vendors, and teams across acquisition, media, creative, and PR.

Key Responsibilities:

- Manage marketing budgets, forecasts, performance, and ROI
- Use data and insights to optimize campaigns
- Identify growth opportunities through market and competitor monitoring
- Contribute to annual planning and performance tracking




- Manage agency and vendor relationships

Requirements:

- Three to five years of marketing experience
- Strong analytical, organizational, and problem-solving skills
- Experience understanding P&L; and marketing performance metrics
- Experience across traditional and digital advertising
- Robust stakeholder, negotiation, and vendor management skills

Apply commercial judgment, performance measurement, and analytical marketing skills to optimize campaigns and identify sustainable growth opportunities.

📌 Head of Marketing Growth Performance (Halifax Regional Municipality)
🏢 Humankind Global Recruitment
📍 Halifax Regional Municipality