Lead Asana’s web strategy in Vancouver, using customer journeys and analytics to make asana.com a measurable conversion and pipeline driver. As Head of Web Strategy and Services, you will guide a complex, multi-product B2B SaaS website. You will shape persona-based discovery, messaging, navigation, localization, and the CMS roadmap.
Your work connects user research, experimentation, web analytics, and cross-functional priorities. You will also lead web engineering and localization teams while setting delivery standards and governance.
Key Responsibilities
- Set the customer-journey-led vision for asana.com
- Own conversion and sales pipeline measurement frameworks
- Prioritize global roadmaps from research and analytics
- Oversee CMS architecture, performance,
and Core Web Vitals
- Lead web engineering and localization teams Requirements:
- Web strategy experience for complex B2B SaaS websites
- Measurable impact on conversion rates and sales pipeline
- People leadership across technical or multidisciplinary teams
- Fluency in CMS platforms, architecture, and delivery workflows
- Experience scaling international web and localization strategies Shape Asana’s customer journeys, web platform, analytics, and global experiences from the Vancouver office.
📌 Head of Web Strategy Vancouver
🏢 Decisive Point Group
📍 Vancouver
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