Lead Asana’s web strategy in Vancouver, using customer journeys and analytics to make asana.com a measurable conversion and pipeline driver.

As Head of Web Strategy and Services, you will guide a complex, multi-product B2B SaaS website. You will shape persona-based discovery, messaging, navigation, localization, and the CMS roadmap. Your work connects user research, experimentation, web analytics, and cross-functional priorities. You will also lead web engineering and localization teams while setting delivery standards and governance.

Key Responsibilities

Set the customer-journey-led vision for asana.com

Own conversion and sales pipeline measurement frameworks

Prioritize global roadmaps from research and analytics

Oversee CMS architecture, performance,



and Core Web Vitals

Lead web engineering and localization teams

Requirements

Web strategy experience for complex B2B SaaS websites

Measurable impact on conversion rates and sales pipeline

People leadership across technical or multidisciplinary teams

Fluency in CMS platforms, architecture, and delivery workflows

Experience scaling international web and localization strategies

Shape Asana’s customer journeys, web platform, analytics, and global experiences from the Vancouver office.

📌 Head of Web Strategy Vancouver (Winnipeg)
🏢 Decisive Point Group
📍 Winnipeg