Own Jobber’s lead nurture and conversion engine from Edmonton, Toronto, Vancouver, or Kitchener-Waterloo, connecting customer journeys to revenue.

The Senior Lifecycle Marketing Manager will lead the Leads portfolio end to end, from initial nurture through trial conversion. You will diagnose where leads and trials are lost, size opportunities, and prioritize work. Using automation, AI-enriched profiles, and personalized communications, you will connect customer experiences across the funnel. You will partner with Revenue Communications, Product, Sales, Success, Growth, Marketing, and Business Operations to improve journeys at scale.

Key Responsibilities

Diagnose funnel losses and prioritize portfolio opportunities

Own programs converting leads into trials and customers

Configure journeys, emails,



and automation as needed

Partner cross-functionally on continuous personalized experiences

Keep leadership informed on acquisition plans and handoffs

Requirements

Proven B2B SaaS nurture and conversion program ownership

Experience building enrichment, orchestration, or journey logic

Ability to interpret incomplete data and test hypotheses

Experience moving metrics through program iteration

Ability to understand behavior and change journeys accordingly

Apply lead nurture expertise, funnel diagnosis, and personalized automation to expand Jobber’s lifecycle marketing impact.

📌 Lead Nurture and Conversion Manager (Winnipeg)
🏢 Content Creators
📍 Winnipeg