Shape lifecycle email and SMS programs as a strategic marketer creating high-converting campaigns for direct-to-consumer clients.Bedford is seeking a strategic thinker to manage and grow lifecycle marketing programs across email and SMS. You will develop campaign calendars, guide creative briefs, and use customer insights to improve messaging. Hands-on Klaviyo experience and comfort managing multiple accounts are central to the work.Key Responsibilities:
Develop monthly email calendars for core brandsWrite creative briefs for copywritersResearch trends, insights, and behavioral triggersOwn client relationships for Bedford accountsManage five to eight core brandsRequirements:
Hands-on Klaviyo or similar ESP experienceExperience with flows, logic, segmentation, and testingAbility to juggle multiple accountsOptional lifecycle or email marketing experienceDirect-to-consumer or ecommerce experience preferredBring strategic lifecycle marketing, Klaviyo expertise, and client ownership to Bedford's email and SMS programs.