Own retention and referral for Silvie in Toronto or Waterloo, using email, SMS, push, and in-app journeys in a hybrid marketing role.

As Lifecycle Marketing Manager, you will build Silvie’s lifecycle program from scratch. You will guide adult children and parents from first visit through long-term advocacy. The work spans onboarding, activation, retention, referral, segmentation, testing, and measurement. You will collaborate with growth, content, product, and customer support.

Key Responsibilities

Build onboarding journeys that deliver first value within week one

Create weekly digests and in-app habit-building moments

Develop referral, retention, and win-back programs

Segment buyers, parents, and family channels appropriately

Test journeys, timing, copy, and lifecycle performance

Requirements

Three to six years building consumer lifecycle or CRM programs

Hands-on experience with Klaviyo, Braze, Customer.io, or HubSpot

Solid copywriting skills with concise, readable messaging

Comfort using cohorts, funnels, tests, and dashboards

Care for older adults and their families

Build Silvie’s retention and referral engine through thoughtful journeys, clear measurement, and messaging families trust.

📌 Lifecycle Marketing Manager Silvie (Winnipeg)
🏢 Pontosense
📍 Winnipeg