Shape Dropbox customer growth through lifecycle strategy, experimentation, and multi-product adoption across a global customer base.

This senior people leadership role owns lifecycle marketing across onboarding, engagement, retention, monetization, expansion, and re-engagement. You will determine investment priorities, establish measurement, and build scalable programs beyond individual email campaigns. Success depends on connecting product-led and sales-assisted motions with Product Growth, Product, Data Science, and Marketing Operations.

Key Responsibilities

Define lifecycle strategy, roadmap, and investment priorities

Build scalable programs for adoption, retention, and revenue

Lead customer communication strategy and channel planning

Use controlled tests, holdouts, cohorts,



and revenue measurement

Develop lifecycle operating model, planning, and technical capabilities

Requirements

10+ years in lifecycle, CRM, retention, or customer engagement

Experience setting strategy in SaaS or product-led businesses

Expertise in experimentation, automation, segmentation, and personalization

Robust cross-functional judgment across product, data, and marketing

Experience with self-serve and sales-assisted customer motions

Bring strategic judgment and lifecycle expertise to Dropbox’s onboarding, retention, monetization, and expansion programs.

📌 Lifecycle Marketing Strategy Director (Winnipeg)
🏢 Dropbox
📍 Winnipeg