The BC Cancer Foundation is at the forefront of a transformative era in cancer research and care.

As the fundraising partner of BC Cancer, we are driving bold initiatives that inspire hope and save lives. Cancer is the largest health challenge globally, and we are mobilizing communities, partners and collaborators across British Columbia to accelerate wide-impact solutions.

With a team of over 90 staff across five sites, more than $110 million in annual revenue, and over 80,000 donors annually, we are one of the province’s largest non-profit organizations. We have a purpose-driven, high-performing culture – fuelled by talent, data and technology to accelerate progress and shape the future of cancer care.

About the Opportunity:

As Manager, CRM & Marketing Automation, you will lead the evolution of BC Cancer Foundation's donor engagement strategy through data-driven marketing, personalization and automation.

Reporting to the Director, Digital, you will own the Foundation's email marketing program and lead the implementation of a new marketing automation platform. You will develop personalized donor journeys, leverage donor insights to identify fundraising opportunities, and help transform our approach from campaign-based communications to scalable, automated and data-driven donor engagement.

Working collaboratively across the organization, you will play a key role in building our marketing automation capabilities, balancing strategic leadership with hands-on campaign execution and optimization.

Key Responsibilities:

Marketing Automation & Donor Journeys

- Lead the implementation and ongoing management of the Foundation's future marketing automation platform, partnering with internal teams and external vendors.
- Develop a marketing automation roadmap and personalized, behaviour-driven donor journeys that strengthen acquisition, retention, stewardship and donor giving.
- Lead the design, build and optimization of automated workflows, audience segments and behavioural triggers to improve donor experiences and drive fundraising growth.

Email Marketing & Lifecycle Strategy

- Lead the strategy, planning and performance of the Foundation's email marketing program, supporting fundraising, stewardship, events and engagement, and be accountable for program results
- Own the full email campaign lifecycle, including audience selection, content coordination, hands-on campaign building, testing, quality assurance, deployment and reporting.




- Drive continuous improvement through personalization, testing and lifecycle marketing best practices.

Donor Insights & Analytics

- Leverage CRM, donor behaviour and campaign data to develop actionable audience segmentation and identify fundraising opportunities.
- Collaborate with Fundraising, Content & Communications, Donor Engagement, and Data Governance & Information Technology teams to translate donor insights into targeted campaigns, automated journeys and digital audience activation.
- Set program KPIs and use analytics and reporting tools, including Power BI, to measure performance and recommend improvements to donor engagement, retention and revenue.

Leadership & Collaboration

- Lead the development of CRM and marketing automation capabilities, establishing effective processes, best practices and knowledge-sharing across the Digital team, and coaching staff, contributors and vendors who support the program
- Develop and manage the email and marketing automation budget, including platform and vendor costs, monitoring spend against performance.
- Lead adoption of automated, journey-based donor engagement with Development teams, building readiness through clear communication, training and ongoing support.
- Make decisions on email program standards, donor journey design and platform configuration, escalating material risks to the Director, Digital
- Collaborate across various internal teams to align donor journeys and email marketing activities with organizational priorities.
- Champion data-informed decision-making, experimentation and continuous improvement.

Core Knowledge + Skills:

- Strong expertise in CRM, lifecycle marketing, email marketing and marketing automation, including segmentation, personalization and automated donor/customer journeys.
- Hands-on experience building and executing email campaigns, managing audiences and developing automated marketing workflows.
- Experience implementing or optimizing marketing automation platforms and translating business requirements into effective marketing solutions.
- Strong analytical skills, with the ability to turn CRM,



campaign and behavioural data into actionable marketing insights.
- Excellent project management, budget management, communication and stakeholder engagement skills, with the ability to lead cross-functional initiatives.
- Collaborative, innovative and results-oriented, with the ability to balance strategic thinking and hands-on execution.

Qualifications:

- Degree or diploma in marketing, communications, business or a related field, or equivalent experience.
- 5-7 years of relevant experience in CRM, marketing automation, lifecycle marketing or digital marketing.
- Experience with marketing automation platforms such as Salesforce Marketing Cloud, HubSpot, ActiveCampaign or comparable solutions.
- Solid working knowledge of CRM data, audience segmentation and analytics tools.
- Experience in fundraising or non-profit marketing is an asset but not required.

Salary Range: $90,000 to $105,000

What We Offer:

- 5 weeks’ vacation plus office closure between Christmas Eve and New Years, as well as half days office closures before each statutory holiday
- Comprehensive benefit package including coverage for health, dental, vision and various paramedical services, plus participation in the Employee & Family Assistance Program
- Participation in the Municipal Pension Plan
- A people-centred workplace recognized as one of B.C.’s Top Employers for 2026, fostering strong culture, employee well-being and progressive people practices

BC Cancer Foundation is committed to fostering, cultivating and preserving a culture of diversity & inclusion. All qualified applicants will receive consideration for employment regardless of age, ethnicity, gender identity or expression, language, national or Indigenous origin, family or marital status, physical and mental ability, political affiliation, race, religion, sexual orientation or socio-economic status. If this position is of interest to you, please apply by emailing your resume and cover letter to [email protected]. Please include your salary expectations in your email.

Pay: $90,000.00-$105,000.00 per year

Benefits

- Company events
- Company pension
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Flexible schedule
- Life insurance
- On-site gym
- On-site parking
- Paid time off
- Store discount
- Tuition reimbursement
- Vision care
- Wellness program
- Work from home

Work Location: Hybrid remote in Vancouver, BC V5Z 1K7

📌 Manager, CRM & Marketing Automation (Vancouver)
🏢 BC Cancer Foundation
📍 Vancouver