Use AI, creative testing, and audience research to build Wealthsimple Business acquisition for millions of Canadian small businesses.
Wealthsimple seeks a Senior Growth Marketing Specialist to create net-new demand for its business banking offering. You will operate across paid media, partnerships, content, community, webinars, and other experiments. The role combines hands-on execution with ownership of strategy, positioning, and measurable pipeline outcomes.
Key Responsibilities:
- Build acquisition programs for previously unreached SMB audiences
- Use AI to accelerate creative and copy iteration
- Research audiences and experiment across campaign approaches
- Analyze CAC/LTV and diagnose funnel problems
- Scale experiments that produce repeatable pipeline results
Requirements:
- Four to six-plus years in growth or performance marketing
- Habit of using AI to accelerate marketing work
- Experience with net-new audience programs and co-marketing
- Analytical approach to opportunity prioritization and next steps
- Transparent writing for cross-functional collaboration
Bring AI-enabled execution, audience insight, and growth experimentation to Wealthsimple Business’s emerging acquisition engine for Canadian SMBs.