RBC is looking for an experienced and passionate marketer to lead our email marketing program for RBC Direct Investing. You will own the end-to-end production and delivery of email communications that keep self-directed investors informed, engaged, and supported across their investing journey. Working at the intersection of marketing, product, and MarTech teams, you will plan and support the deployment of promotional campaigns and product announcements, while also managing the automated flows and transactional sends that are central to a regulated brokerage.

This is a role where precision matters: much of the email volume is compliance-sensitive, spanning regulatory and transactional communications, market updates, and product newsletters.Lead cross-functional teams focused on the execution of promotional campaigns, product announcements, and transactional emails from brief to deploymentWork closely with writers and designers to produce compelling, on-brand email creativeTranslate business and product requirements into accurate, on-brand email builds within Salesforce Marketing CloudManage the email production calendar and coordinate send schedules with stakeholders across Direct InvestingAutomated flows Build and maintain automated email journeys, including welcome series, transactional and triggered emails, and broader lifecycle journey strategiesMap and implement triggered communications tied to client actions, account events, and regulatory milestonesContinuously review and refine automated flows to improve relevance, timing, and client experienceData and QA Define audience segmentation to ensure the right message reaches the right clientReview rendering tests across Litmus to ensure consistent display across email clients and devicesPerform thorough link checking, personalization validation, and content QA prior to every sendCompliance Navigate regulated-industry review processes specific to financial services, partnering with Legal,



Compliance and Risk for approval on marketing, transactional, and regulatory sendsEnsure all email communications comply with CASL regulationsOptimization Plan and execute subject line and content testing (A/B and multivariate) to improve engagementReport on key performance metrics including click-through rates, conversions, unsubscribe rates and desired result.3+ years of hands‑on experience in email marketing, with proven experience building, sending, and reporting on campaigns in an enterprise environmentWorking knowledge of journey‑building strategy, including welcome series and triggered email programsHands‑on experience with Salesforce Marketing CloudUnderstanding of email deliverability best practicesProficiency with email rendering and QA tools such as LitmusStrong understanding of CASL and consent management principlesBackground operating within a regulated industry, with an understanding of compliance review processes for marketing and transactional communicationsProven ability to manage multiple campaigns and stakeholders simultaneously with strong attention to detailExcellent written and verbal communication skills, with the ability to collaborate across marketing, product, legal, and compliance teamsAttention to detail and quality assurance.Working knowledge of AMPscript for agile content, personalization, and conditional logic within email Understanding of how email data flows between systemsActive self-directed investorWhat's in it for you? A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensationLeaders who support your development through coaching and managing opportunitiesThe opportunity to shape the email communications strategy for one of Canada's leading direct investing platformsExcellent career development and access to a variety of job opportunities across the RBC enterpriseA collaborative, inclusive team culture that values innovation, precision, and client‑centric thinkingJob Skills

📌 Marketing Manager, Client Communications (Winnipeg)
🏢 Royal Bank of Canada
📍 Winnipeg